Sales Team SOP
and Training Guide
Empiraa GPS and Empiraa Signal. From clicked email to booked demo.
EmpiraaGPSSignal
Part 1
Welcome to the sales team
How we talk about Empiraa, how we sound, and how the week runs.
Part 2
Who we sell to and what hurts
The ideal customer profiles for each platform, their pain points, and how we solve them.
Part 3
The workflow
From a campaign in Signal, to a clicked email, to a demo in Ash's calendar. Step by step.
Part 4
Phone best practice, call scripts and email templates
How we call, how we sound, what we say, and the emails you send from sales@. Built around the emails Ash sent.
Part 5
Objection battle cards
What they say, what they mean, what you say back, and how you bring it to a demo.
Part 6
Week 1: product training
Five days to learn both platforms well enough to explain them, answer questions, and show the basics.
Part 7
Empiraa Signal: the full product guide
Every screen, what it does, how it works, the pain it solves, and what to say when you show it.
Part 8
Empiraa GPS: the full product guide
Every screen, what it does, how it works, the pain it solves, and what to say when you show it.
Part 9
ANI: the AI assistant in both platforms
What it does, how to describe it, and the guardrails that answer every AI worry.
Part 10
Reddit, LinkedIn and go-to-market
Working in Ash's name: the daily Reddit and LinkedIn routine, and the go-to-market work that keeps the campaigns fed.
Part 11
Quick reference
Pricing, checklists, glossary and the things to confirm with Ash.
Start here
New to the team? Read Part 1, then work through Week 1 training (Part 6). Each part ends with a quiz. Fill it in on screen, check your answers, and bring anything you got wrong to the 9:30am catch-up.